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FRIDAY APRIL 13, 2012 www.redbluffdailynews.com See Page 3B Breaking news at: RED BLUFF Round-Up Happenings Overtime Playoff Win SPORTS 1B Showers likely 55/40 Weather forecast 10A DAILYNEWS TEHAMACOUNTY DAILY 50¢ T H E V O I C E O F T E H A M A C O U N T Y S I N C E 1 8 8 5 Business burns Man shot early Thursday in RB A 21-year-old man was shot while walking in the area of the 900 block of Alder Street just before 4 a.m. Thursday. The victim was taken to St. Elizabeth Community Hospital for treatment but officers didn't have any details about his condition as of Thursday afternoon, said Sgt. Michael Graham. Red Bluff Police officers responded to the call about a gunshot victim at 3:56 a.m., logs said. Sheriff's deputies were called in to help. Alder Street crosses Luther Road near the airport. The shooting subject, wanted possibly for attempted murder, left before officers arrived, logs said. Information is being withheld while the incident is still under investigation, Graham said. More informa- tion could be available today. - Andrea Wagner Chamber to pass on fireworks due to funding cap Daily News photo by Julie Zeeb Firefighters work to clear rubble from a fire reported at 7:38 a.m. Thursday at the former Red Bluff Rentals, 20679 Walnut St. By JULIE ZEEB DN Staff Writer was blocked off for about an hour by California Highway Patrol due to smoke from a fire that broke out just after 7:30 a.m. Thursday at the former Red Bluff Rentals building, which now houses several business- es at 20679 Walnut St. The cause is under investigation and no one was injured, said Red Bluff Fire Chief Michael Bachmey- er, who was serving as incident commander. Red Bluff Fire and CalFire were dispatched at 7:38 a.m. and the A small part of Walnut Street front window was broken out with what appeared to be heavy fire in the front part of the building when he arrived, Bachmeyer said. Volun- teers from the Dibble Creek and Antelope units of Tehama County Fire were also on scene. Fire personnel tried entry into the back of the building, but backed out, reverting to a frontal attack, due to the extreme amount of stor- age that made it difficult to maneu- ver, he said. The fire was contained about 8:08 a.m. and was expected to be fully controlled by about 9:30 a.m. There was significant damage to the contents in the front with about Spring Run begins Round-Up week $30,000 in damage to the structure and a $100,000 save. Other than broken windows and doors the structure itself is fairly stable, Bachmeyer said. "We've been doing business here for about 30 years," said Nico Clemente, son of the building's owner, Nick Clemente. The burned building housed Advance Outdoor Power Equip- ment, a repair shop, one of several businesses his father owns, Clemente said. Others include Bud- get Truck Rentals, Quality Safety and Fire and Northern Fire Protec- See BURNS, page 9A The Executive Com- mittee of the Red Bluff- Tehama County Cham- ber of Commerce has decided not to play an active supporting role in staging or funding the July 4th fireworks event this year, according to Chairman Greg Stevens. "Since chamber funding from city Tourist Occupancy Tax revenue has been capped and will likely run out by summer, we need to be particularly mindful of investments in cham- ber staff time and expenses in the back half of this chamber year," Stevens said. The fireworks show, while a fun event for local residents, is out- side the chamber's two primary missions — to support local members and business and to attract out-of-area visi- tors to Red Bluff and Tehama County. "The chamber's pro- vision of infrastructure support for the commu- nity committee staging the fireworks event cre- ated the impression that the event was a chamber committee project, which it was not," Stevens said. The chamber has learned that the leaders of the community com- mittee, which planned the 2011 fireworks event, do not wish to do so in 2012. See CHAMBER, page 9A Branding project shifts to Phase II By ANDREA WAGNER DN Staff Writer Courtesy photo Runners preparing for the Start of the 2011 Soroptimist International of Red Bluff Spring Run. One of the first events of the 11 Days of Roundup is the Annual Soroptimist International of Red Bluff Spring Run. walk/run offers a variety of opportunities to enjoy some of the 4.2 miles of trails in the Mendocino National Forest's Red Bluff Recre- ation Area. There will be 1K walk/run, 5k walk/run and a 10k Run. Early regis- tration is encouraged, but registration will be available at 7:30 a.m. at the Salmon Viewing parking lot. The members of Soropti- mist International of Red Bluff look forward to their Spring Run event that takes place on Saturday morning April 14 with the starter pis- This multi-distance tol beginning things from the Salmon Viewing plaza parking lot starting at 8 a.m. This major fund raiser for the local Soroptimist orga- nization helps to raise funds to provide scholarships to students and to provide assistance to organizations such as Alternatives to Vio- lence. Registration materi- als are available at local fit- ness centers, or by contact- ing Redding running club website:www.sweatrc.com, Heidi Mendenhall at hbort- feld@gmail.com or Jan Miller at 527-6806 For more information about Soroptimist Interna- tional you can visit the inter- national organization web- site at www.soroptimist.org. For information about the local organization contact President Bobie Hughes at bobie@clearwire.net or P.O. Box 962, Red Bluff, CA 96080. 7 5 8 5 5 1 6 9 0 0 1 9 In a branding brain- storming session, some 70 business owners, govern- ment officials, nonprofit representatives and others gathered Thursday for the annual Seeds of Opportuni- ty at the Rolling Hills Casi- no event center. The event marked the launch of Phase II of the Branding for Economic Prosperity Project which involves putting together an action plan to implement the brand themes. The "Reach Your Peak" theme calls visitors to Mt. Lassen and recreational opportunities available in Red Bluff, Corning and Manton, all part of Tehama Country. were revealed March 6 after two years of raising money toward working with Roger Brooks of Destination Development International of Seattle. Brand logos and themes Project leaders Kathy Garcia, Kathy Schmitz, Kate Grissom, Kristin Behrens and Suzanne Muench introduced the next step in the process Thurs- day, namely coming up with ways to make the product, i.e. Tehama County and its communities, more appeal- ing to visitors. development," the group mulled what specific things could be done in the next year that would help people better experience what the brand is selling. Calling it "product The idea is to promote Daily News photo by Andrea Wagner Kathy Garcia introduces the second phase concepts for the branding effort in Seeds of Opportunity Thursday at Rolling Hills Casino's event center. Lassen first and the commu- nities second, Grissom told the group. The common ele- ment in all the branding concepts is Mt. Lassen. Because Lassen already brings in 350,000 visitors a year, there are huge oppor- tunities for Tehama County, she said. "It's already obvious that we're the natural base camp," Grissom said. Now, the communities just need to think about sprucing up to prepare for company, she said. "It's about ambiance, attractions and amenities," she said. Participants in Seeds of Opportunity were given tools to brainstorm and took more than 100 ideas and See PHASE, page 9A TEHAMA COUNTY GLASS MOULE'S Enjoy the Fresh air without Bugs New Window & Door Screen Re-screen your existing screens IT'S SCREEN SEASON 515 Sycamore St. 529-0260