Look Book

37 B R I D A L T R E N D S www.thejewelrybook.com Omi Privé's sapphire and diamond ring handcrafted with a 3.14 carat cushion sapphire center stone accented with 0.13 carats of brilliant diamond rounds and 1.00 carat of round sapphires set in 18-karat white gold with black rhodium. omiprive.com A Rose By Any Other Name Once only used for accents, rose gold has become a major contender in the engagement ring marketplace. The gold's warm, pink hue compliments a myriad of skin tones, creating a timeless, vintage vibe. Add ornate fi ligree and milgrain details as shown in this emerald-cut beauty from Kirk Kara, and you have an heirloom in the making. Bohemian Bride Alternative bridal has become a buzz phrase across the entire bridal category, from gowns to venues. For those looking for a ring that is a bit less traditional, the options are now endless. From black diamonds, such as this one from Todd Reed, to unique, artistic settings, as featured by Pamela Froman, there is a ring out there for every woman, no matter how unique they wish to be. Something Blue For a ring as special as their relationship, many brides- to-be are shying away from a classic white diamond and instead are opting for colored gemstones. From emeralds to opals, options are as vast as nature's spectrum of extraordinary colored gems. Featured here, Omi Privé sapphire and diamond stunner. And remember… the engagement ring is the fi rst of many pieces of jewelry a couple will buy throughout their life- time. It's the perfect time to become a trusted partner to them and gain their loyalty for future business. Here are a few ideas to 'engage' your clients during this important time in their lives…and in your relationship with them! 1. Host 'Bridal Parties' – Many women have never tried on a ring before the time leading up to their engagement. Why not connect with them before this time to establish a relationship with them early on. Host evenings in which ladies are invited to come to your store, enjoy a post-work cocktail, and try on rings. Invite each woman to bring her 3 best girlfriends, many of who are potential future customers as well. Encourage them to snap and post pictures on their social media platforms, using a dedicated hashtag. Developing a digital jewelry box so that guests can keep track of their favorites, as can you for future follow up!! 2. Invite couples to share their engagement story and feature their proposals on your social media platforms on #weddingwednesdays. Everyone likes happy news, especially about a couple in love. Highlight these stories on your social media platforms, which featured couples will undoubtedly share on their personal pages, thus increasing your exposure among their friends, a new target audience for your store. Kirk Kara's Lori Collection (K195E7X5LR) This sophisticated halo engagement ring features 1/3 ctw of diamonds. The signature handcrafted details include signature fi ligree and milgrain edging. kirkkara.com Pamela Froman Fine Jewelry Ellie Solitaire 18-karat yellow mounting with diamond-set scroll shank and halo bezel 0.30tcw. Info@pamelafroman.com Todd Reed 18-karat yellow gold, black fancy cut diamond (2.13ctw), white brilliant cut diamonds (0.36ctw). toddreed.com Kirk Kara's Lori Collection (K195E7X5LR) This sophisticated halo engagement ring features 1/3 ctw of diamonds. The signature handcrafted details include signature fi ligree and milgrain edging. kirkkara.com Todd Reed 18-karat yellow gold, Rebecca Moskal Rebecca Moskal has over 15 years of experience in luxury and jewelry marketing. Having started her career at notable advertising agency, FCB, in New York, Rebecca honed her skills for develop- ing strategic media campaigns for global brands. A yearning for a more diverse experience led her to begin her illustrious client-side career, which would eventually include Bulgari, David Yurman, Van Cleef & Arpels, and Beaudry. In 2009, Rebecca established Communiqué, a boutique marketing fi rm, specializing in fi ne jewelry and timepieces. She brings her knowledge and expertise assisting brands to realize their ultimate potential via brand strategy development, communication planning and public relations. A member of the Women's Jewelry Association for more than a decade, Rebecca cur- rently serves as Vice President of the Los Angeles chapter and is the 2015 recipient of the Award for Excellence in Marketing and Communications. COMMUNIQUE 8581 Santa Monica Blvd. Suite 403 West Hollywood, CA 90069 646.245.1263 c. 323.372.3501 f.

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