Prestige Promenade pearls and sweets
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35 www.thejewelrybook.com consumers and retailers understand the choices available, Martin Flyer initiated the "Five Classifications of Bridal" concept, both online and in the 150+ retail jewelers that carry their products. "What's important to the bridal con- sumer today is choice," Josh says, "but many don't know what the choices mean or how to ask for them. It can be like looking at puzzle pieces without understanding how they fit together to form the finished picture." With its "Five Classifications of Bridal," Martin Flyer offers a simple way to categorize the types of bridal styles that exist in the marketplace, from solitaire engage- ment rings to three stone, channel, shared prong, and micro pave. From there, the system distinguishes between classic, vintage, and contemporary styles, with many "looks"—halos, split shank, eternity, hand engraved, and more—that reflect brides' different personalities. "The classification system also teaches our retailers how to merchandise the product, which then makes it easier for the consumer to shop," Josh concludes. Once a bride has chosen her FlyerFit® set, she and her beloved often select an exquisite piece of jewelry, from classic diamond earrings to a beautiful necklace, from Martin Flyer's Wedding Day Jewelry Collection. "Bridal jewelry research shows a groom wants to pur- chase something for his bride within a certain price point," Josh explains, and Wedding Day Jewelry provides "a beau- tiful piece of jewelry that symbolizes, along with her bridal rings, the greatest day of her life." The custom-made collection often uses celestial clusters of stones to present the look of larger jewelry. Designed for her wedding day and beyond, a woman will love this piece forever. For couples celebrating their 25th anni- versary and other milestones, Entice by Martin Flyer presents high-end fashion jewelry that offers important "'lifetime' pieces, or something every woman aspires to purchase," Josh notes. Crafted in plati- num or 18-karat white, pink, and yellow gold, these pieces commemorate romantic events in women's lives. To achieve jewelry worthy of a singular event, a neck- lace or bracelet might incorporate an unusual motif, such as a looped ribbon or chevron-shaped clusters of diamonds, or include an array of fancy shaped diamonds in a pattern that mixes pear, oval, and emerald cuts in the same design to expose the beauty of each shape. The result is a truly memorable work of art to pass down to the next generation. Whether a bride and groom's preference is traditional or modern, or somewhere in between, Martin Flyer offers luxuri- ous jewelry in various styles to represent a couple's love and commitment—"when two become one"—now and for all time. "This is the way that brides expect their rings to be made today," says Josh. "We're using the best materials to make the finest products to celebrate the special moments in life." d e s i g n e r p r o f i l e m a r t i n f ly e r -