English
Bonus
S
ales can be complicated! Whether you are a career sales
professional or just starting your fi rst sales job, being a
good salesperson can be frustrating and complex.
I have watched sales professionals expend an enormous
amount of energy making sure all these aspects align so they
achieve the success and income that they desire and deserve.
One factor in achieving sales success that is the absolute
most essential but most frequently ignored is the "human
factor." The two most important and critical components
to a successful sales process are you and your customer, no
matter what you are selling. As humans, we have different
personalities, tendencies, habits, quirks that can simplify or
utterly complicate sales. At the end of the day, salespeople
must recognize that when you strip away all of the other
variables in the sales process, the two constants that will
always dictate sales success or failure are who is selling and
who is buying. Once you accept this fact, then sales suddenly
becomes less complicated. Why? Because now sales is all
about your desire to sell and their desire to buy.
With literally thousands of different sales techniques
and philosophies that salespeople attempt to master, we fi nd
ourselves using trial and error, sampling and tasting until we
think we have mixed the right sales cocktail that will increase
our closing ratios.
Anthony Caliendo
Mixing the Perfect Sales Cocktail
48
| | Septiembre/Octubre 2015
AbastoMedia.com
