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July 2015

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Club Bulletin July 2015 11 www.theEDexpo.com F or the past 20 years, Warren Cato has been traversing the country, visiting his adult club clients in every state and building relationships along the way. Never one to simply "drop off" the ATM machines provided by his company, Turnkey ATM Solutions (with partner, Jim Cabe; the company was formerly known as Cabe & Cato), Warren didn't just get to know his clients, he soaked up everything he could about the industry itself. He established that all-important trust amongst club owners, because Warren made them feel that he actually cared about them and their businesses. Over the past several years, Warren has been hearing the same refrain from club owners big and small: Why do we have to adapt products that aren't meant for us to our clubs? For example, the leading POS system for the bar and restaurant industries—one which many adult clubs use—is designed specifically for the restaurant industry. This product is clearly not meant for adult nightclubs; it can only be partially modified for clubs. Want some customization? That will cost you about $15,000—and that's after you've already paid $75,000 for that leading POS system. "About three years ago, clubs started coming to me with different problems—but they all were actually the same problem," says Cato. "Whether it was POS systems, dance tracking, merchant processing, human resources, chargeback protection, tax reporting, club cash/script, etc, clubs were all using different products and software to manage these distinct aspects of club operation. There wasn't one product that every club could use, where all of these important areas of club operation could be integrated into one single product. "First, Kathy Vercher (President & COO of the Spearmint Rhino club chain) came to me about finding a better way to track dancers in their VIP rooms," Cato continues. "PT's/VCG clubs wanted a kiosk where customers could pre-pay for VIP dances and/or funny money. Harry Mohney (owner of the Deja Vu/Hustler club chain) had workman's comp, HR (human resources) and tax issues. We found that it was a major problem for any club to add a new system into their cocktail of poor and outdated, existing solutions. They needed an all- inclusive solution that tied everything together, and did it all in real time." Thus, Club Control Systems was born. Both a product and a service, Club Control Systems is fully customizable and can integrate any area of club operation into one system. "We don't call our system a POS system, we term it a POC—Point of Control—System," says Cato. "With Club Control Systems, the name of the game is control, and how we can give it back to the club owners. Hence, our company tagline, 'real-time control.' It's not just about how clubs handle their money, it's also about how they manage and track it. And no matter how a club classifies their entertainers, we can provide solutions wherever the club is located. Whether that means automated reporting between human resources and payroll, point of sale, tracking data inside the club, etc., Club Control Systems makes sure that it's all integrated." These "systems," for the most part, are controlled by either a free-standing (or wall-mounted) kiosk, a POC terminal, or both. And both are fully customizable, unlike the aforementioned leading POS terminal that many adult club operators are familiar with. "Everything we do is customizable," says Cato. "With another system, for example, if you want to switch where the receipt appears to a different side of the screen, that simple change will cost you thousands of dollars. Our system is different. There will be templates, but it's still completely customizable. If the POC system is the brain of Club Control Systems, then the heart would be the kiosk. If you don't have space for a kiosk, the POC system can have all the functionality of the kiosk. If you can think of it, we can do it. "For example, with the kiosk, club guests could gain access to the VIP room, buy club cash, etc; it's a self-service kiosk. We can do all kinds of wonderful things with it, such as feature photos of the girls who are on the floor that night. We can install hardware in the VIP rooms too, including tablets for each VIP room. Let's say I'm in a VIP room, and the screen/tablet shows how much time I have left. If I want to stay longer, the dancer simply hits a button that automatically lets the DJ, floor manager, etc., know that she's staying for another 'unit.' And this is all recorded within the system. "Clubs started coming to me with different problems—but they all were actually the same problem. Whether it was POS systems, dance tracking, merchant processing, human resources, chargeback protection, tax reporting, dance dollars, etc., they were all using different products and software. There wasn't one product that every club could use, where all of those important areas of club operation could be integrated into one single product." — Warren Cato Cato with his Outstanding Service Award presented by ACE at EXPO 2014

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