English
Bonus
M
any companies nowadays worry about growing
and retaining their customers. They invest millions
of dollars in advertising in the English Language
focusing on reaching native speakers, and forget that the ever
growing Hispanic population represents 16.3% of the US
households. In other words, Hispanics represent 50.5 million
people with buying power of $1 trillion dollars. So there is
plenty of opportunity for growth on this emerging market.
Does your company have an option 2 for
Spanish in your Call Center?
If you don't, you should consider this alternative since 75% of
the Latino households speak Spanish as their fi rst language.
What happens when a Hispanic customer or prospect wants
to call the customer service call center due to an issue with a
product or service? They request help from their children to
make the translation for them, but are unable to communicate
properly. Customer Satisfaction and loyalty gets impacted,
Victor Martinelli
Hispanic Loyalty with
Excellent Customer Service
50
| | Marzo/Abril 2015
AbastoMedia.com
