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theJewelrybook'15

Prestige Promenade pearls and sweets

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14 www.thejewelrybook.com l e t t e r e d i t o r ' s Editor's Letter The New Year brings the opportunity to start fresh, to begin again with a clean slate. It is a time of optimism and forward thinking. It is about possibility and realizing new goals. It is like one big cleans- ing inhale and exhale before we put our best selves forward and give it another go. In the world of jewelry it isn't so different. January is a busy time for the industry – new campaigns, new budgets and new goals – barely time for one big cleansing breath and a giant optimistic step into the action. Designers reveal their latest collections. Tradeshow season is kicked off with some of the biggest shows of the year. Retailers are ready to fill their jewelry cases and the red carpet of Hollywood award season heralds the coming trends. All of these things happen at once making for a lively start to the new year! If the collections I've seen so far are an indication of the year ahead, 2015 promises to be an exciting one for design. There is a freedom and innovative nature to the creative process resulting in jewelry that is unique and flavored with individuality. Less cookie cutter, more snowflake. This is a good thing for the industry – an invitation for designers to rise up and find their voices. To design in their own authentic way with the security that there is a market for their vision and their style. Retailers will have a wealth of unique product to choose from and customers will find jewelry that reflects their own flare and style… jewelry that tells the story of their life. May 2015 allow us all to find our authentic voice a little more and to make our story worth telling by sharing the abundance we enjoy with others. Here is to a fresh start full of gratitude and all good things! Happy 2015. Brooke 20 l e t t e r e d i t o r ' s Editor's Letter Brooke Conner Sevenau Senior Editor This issue of The Jewelry Book marks my third year with the magazine and in the industry. Even with my fairly recent involvement, I'd venture to guess that the jewelry industry is as exciting this year as it has been in a long time. Why? Because I hear it from all of you! Not only are sales up for retailers, but there is a renewed enthusiasm in the ranks of designers as well. Trade shows are a great indication of industry trends and 2014 has clearly started off with a driving force. At home and abroad trade shows seem to be buzzing with energy and the inspired collections being exhibited are proof that people are buying again. The article on Luxury Brand Group's hosted buying trips for retailers at VincenzaOro is a great peek into this trend. If you haven't considered an international trade show, this just might inspire you. As always, I'm looking forward to the upcoming Las Vegas extravaganza. Returning to the Couture and JCK shows is a homecoming of sorts for me. Vegas was my first introduction to the industry and what a start it was! I'll never forget the overly ambitious list of designers I mapped out for myself without knowing a single person there. Luckily I was greeted warmly by so many of you and quickly found myself among friendly faces. I was so inspired by that first tradeshow I came home with a list of top picks I hoped to cover. Luckily, Nicole Bromstad (publisher of the The Jewelry Book and The Wedding Ring Book), encouraged me to take a risk and start off with an Editor's choice column. It was so much fun, I've done it after every show since then. And I hope that these picks are inspiring to retailers as they consider trends that might be a good addition to their inventory. The design awards are a highlight of the shows for me. I'm always happy for the winners and it is fun to see how my favorite pieces stack up against the finalists. Mostly I look forward to identifying new trends, rediscovering favorite brands, meeting with retailers, and finding a few new designers I haven't met yet. Looking forward to seeing you all in Vegas! Brooke Tirisi Moda 619-465-4789 www.beverleyk.com info@beverleyk.com 619-465-4789 www.beverleyk.com info@beverleyk.com Beverley K. www.beverleyk.com

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