Look Book

49 www.thejewelrybook.com The response to the new layout was overwhelmingly positive from visitors and exhibitors alike. "The new Vicenzaoro is wonderful; what has been created is some- thing never seen before," commented Eddie Le Vian, owner of, USA-based Le Vian. "I believe that the new 'Boutique Show' format will allow brands to experience an environment that will favor their positioning. The crib of innovation has been re-invented and it is something that everyone should come and see." On the retail side, Frank Proctor, President of Luxury Brand Group, the North American agency of Vicenzaoro and Trendvision, remarked, "For our retail- ers, this show was exceptional. The new format made the buying process much simpler. Moreover, the new arrangement meant that we met new companies that we had never seen before. Many retailers who had come in the past told us that this has been the best Trade Show to take part in for a long time." Although Vicenzaoro is an Italian show, it has be- come more international over the years. With companies and brands from 30 countries represented, the product line-up provided something for everyone, from bronze and silver to gold and platinum, with or without diamonds, colored gems, and enamel. Pieces inspired by Nature were prevalent as were large colored gemstone rings. Lacy looks have been a staple since the global economic crisis and the increased metals' prices. Among the many examples of beautiful jewelry was Roberto Coin's Arabian Horse bracelet in black and white diamonds set in white gold. Also in tune with Nature, Annamaria Cammilli presented a variety of fl oral designs in two-tone gold and diamonds. Jewelry for men could be seen at a number of stands. A new masculine collection— "8848"—by Baraka, "aims for the roof of the world" by celebrating the conquest of Mount Everest in 1953. The name comes from the height of Mount Everest—8848 meters. A number of new brands were also launched at The Boutique Show. Among them is a very creative and prolifi c brand called Mokoso Atelier. With a strong brand identity, Mokoso showcased a range of delicate and trend- setting pieces in gold, diamonds, and gemstones. A second launch was Roma 1947, created by Better Silver. "1947 was an invaluable year, because it set off the distinctive Dolce Vita phenomenon," explained Paolo Bettinardi, the company's CEO. "The name is also a way of paying homage to my grandparents who travelled to Rome in 1947 right after the war. We found an old photo of them with the date and place on the back: Roma 1947." The next Vicenzaoro show, Vicenza Dubai, will be held in Dubai, April 23 to 26, 2015. (vicenzaorodubai.com, vicenzaoro.com) V I C E N Z A O R O ' S N E W L O O K Bracelet created with materials and shapes that evoke the real equipment used by the mountaineers in their extraordinary climb of Mount Everest on May 29, 1953, by Baraka. Multi-gemstone and diamond brooch by Mokoso Atelier. Pendant in vermeil and diamonds by Roma 1947.

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