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stores, as well as what's getting the most press and
interest fashion-wise. And online is key; not because
he expects business transactions to happen there, but
because it's a tool, a calling card that presents beauti-
fully photographed jewelry (a signifi cant investment
that Jeffrey feels is a necessity, not an option!) in a way
that inspires, engages, and leaves the visitor with a
positive impression. He also interacts regularly with
consumers via his robust Facebook presence, where he
posts his latest creations, answers questions and directs
inquiries to local retailers that are part of his network.
Jeffrey's predictions for 2015 include:
• Platinum holding its ground as the metal of choice for
classic engagement/wedding band styles.
• Renewed interest in gold, particularly yellow, rose and
two-tone bands.
• A market shift towards fancy-shape diamonds,
because when on par with equal weight, color and
clarity, the look is bigger than a round diamond, and
because fancy shapes often inspire designers to think
beyond traditional setting styles.
• Continued interest in precious color stones as a valid
alternative to diamonds.
• Natural color diamonds in bridal, as well as fashion
jewelry, particularly for the most affl uent customers,
who continue to be drawn to anything that leans
toward the rare or exclusive.
Simple, yet masterfully
crafted for optimal
sparkle and durability,
this design is an
example of how classic
can feel so contemporary
when done right.
