Las Posadas
Neighborhoods gather for colorful block parties. This
celebration re-enacts Mary and Joseph's cold and difficult
journey from Nazareth to Bethlehem in search of shelter.
Neighbours invite people in their homes and invite them to eat
and drink.
La Cena de Nochebuena
A very special night celebrated with family and close friends.
Food plays an important role during this celebration and each
country has its own special dish.
Los Reyes Magos
Although the day of the Three Kings falls in January, they are
important during Christmas celebrations.
There are many types of marketing strategies, but at the
end Hispanics are very social and take advantage of the
holidays to socialize, gather and share their traditions with
friends and family. These celebrations almost always include
music, food, drinks and other festival elements. Promotions
that will help brands and retailers to truly connect with,
will include tactics that will help facilitate traditions and
celebrations such as bundled product offers, buy one and get
one free, free gift with purchase or redemption items.
This period also offers a great opportunity to offer
consumer engagement events with an entertainment value and
tying in social media engagement. Regardless of the tactic
used, Hispanics will appreciate and connect with brands and
retailers that acknowledge their traditions and help them their
celebrations more memorable.
Las Posadas Reyes Magos Thanksgiving Cena de Nochebuena
Noviembre/Diciembre 2014 | |
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