TakingITGlobal

TakingITGlobal Annual Report 2013

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18 Explore150 http://www.explore150.ca The Explore150 mobile application is a uniquely Canadian project that brings together mobile technology and youth engagement to invite young people to discover, celebrate and share the beauty and inspiration offered by natural, cultural and historical sites across Canada. In November 2013, Explore150 was launched in partnership with Get To Know, and with the generous support of Canadian Heritage's Youth Take Charge program. It combines peer-to-peer sharing with elements of Canadian history. Users can earn points and win prizes by contributing photos and written reflections to connect with others in celebration of Canada's upcoming 150 th Anniversary. In advance of our launch, efforts were undertaken to populate a database containing sites of natural, cultural or historical significance through in a growing community of young leaders. Data from a UserVoice platform was incorporated to crowd-source which sites of importance should be featured in the app from the perspective of young people across Canada. This consultative process generated 994 contributions, from roughly 700 participants across every province and territory, between Canada Day and Sept 30 th , 2013. Our cross-Canada Youth Advisory Committee have provided expert advise on how to best to design an app targeted towards youth. Explore150's approach fosters interaction with history by focusing on the importance of interpreting and learning about our great history and culture from the perspective of everyday people. Explore150 has reminded me how lucky I am to be Canadian. To be able to call this beautiful little province and this wonderfully diverse country, my home. — Explore150 Youth Blogger Joelle MacPhee, an entrepreneur from Prince Edward Island Votes submitted via UserVoice Site ideas submitted by young Canadians to UserVoice platform Digital Media Bloggers Youth Advisors 1,531 419 13 26 Our Digital Media Bloggers have selected sites and developed content to showcase the diversity of their personal narratives about places they consider important and how they have shaped their identity on what it means to be Canadian. The result is the creation of content made collectively by a team that has artfully combined offline word-of-mouth elements with online presence and the gaming component of the in-app environment, making for a truly enriching user experience. Explore150 ensures youth have a platform to express what matters to them about their corner of Canada, while being encouraged to explore beyond their community. Explore150 can be downloaded today for iOS and Android devices at www.explore150.ca

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