ED Publications

ED September 2014

Issue link: http://www.epageflip.net/i/378634

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Page 42 of 75

Club Bulletin September 2014 43 www.ExoticDancer.com W hat happens on Bourbon Street … doesn't always stay on Bourbon Street. At least when it comes to the Bass brothers and their partner Jerry Kim. The quartet that undertook the mess that was Babe's Cabaret circa 2009 and turned it into an award-winning venue—ED's 2013 & 2011 "Small Club of the Year in the Central Region"— has brought their vision of innovation to the New Jersey region via the renovation of the new Babe's NOLA. The club, which was originally set up as a New Jersey-style gogo bar from the '80s, has undergone a complete identity change, one the new owners feel will breathe some life into the dusty town of Burlington. "Our intentions, from the onset, were to bring an experience to the customers; something that, up until this point, has not been seen in New Jersey," explains Kim. "We wanted to bring a refreshing change to the New Jersey market," adds Jordan Bass. "We feel that New Jersey is home to many gentlemen's clubs, but none that really have a personality or soul. They all have that cookie cutter, outdated look and feel. And a good business rule of thumb is to always set yourself apart from the rest." The team found the club on Stripclubs4sale.com, and after agreeing upon an approach similar to that of the New Orleans venue, they reached out to industry club design expert Dave Chesal, who also contributed to part of the design of the New Orleans club. The primary goal in the renovation was simple: Redefine the New Jersey/Philadelphia market's concept of adult entertainment. "We wanted a different presentation of the show that few in the New Jersey or Philadelphia market had seen before," recalls Jordan. "So we chose to go with three individual free-standing stages, as opposed to the typical single stage centered on the main floor that every other club in the area featured. When you walk in, we wanted the show to be everywhere. We wanted to stray away from the typical reaction of everyone staring at one focal point in the room. The customer should feel as if they are in the center of the show, no matter where they are in the room." "We wanted to open a first class facility with a high-end look, incredible sound, lighting and video, but in line with the pricing of other clubs in the area," Charles Bass further explains. "We also really wanted to bring a new center-of- attention experience to the guests. The use of a multi-stage system allows the customers to focus on the entertainers in front of them, and to see more entertainers in a short amount of time." With those goals in mind, they went to work redesigning every aspect of the preexisting club, including the lobby, bar, four bathrooms, dressing room, DJ booth, dance and VIP areas and offices. When the transformation was complete, the venue was entirely unrecognizable—in the best possible way. The floors and walls were brought to life by EntaLeis, complete with modern light fixtures and elegant floor coverings. KG Furniture and Modern Line Furniture gave the club an exuberant air of elegance with custom chairs, multi- sectional benches and bar stools. Sound Stage Systems installed top-of-the-line sound and lighting equipment in Babe's, while Titan Radio armed the security with reliable radios. When all was said and done, everyone from employees to entertainers were left in awe of the elite venue that had been resurrected from the outdated building. "The response has been outstanding," gushes Leon Dziatkowicz, a manager at Babe's Nola. "Employees and clientele who visited prior to our renovation come in and don't believe they are in the same building. I am constantly hearing people say, 'I can't believe this is the same place'; they are completely amazed by the renovations that were performed." "The most frequent response from customers I hear is, 'wow, very nice!'," adds manager Rick DiGerolamo. "Employees love this place; they enjoy working in a clean and beautiful establishment. I myself saw pictures of what it looked like before and was completely blown away. I moved from Louisiana to work here because this is one of the best clubs I've seen." The owners of Babe's are also nothing short of ecstatic about the overall outcome and the reaction it has elicited. "Like the others have stated, it is that 'wow' reaction that we get from the customers, applicants for staff positions and the entertainers that is truly one of the best aspects of the renovation," Kim says proudly. "Once you walk past the entrance, you become immersed in the sights and sounds of the club. I imagine it being similar to someone experiencing color TV for the first time after having grown up watching black and white." For more information, please visit Babesnola.com. DJ Booth Dance Area New sign Club Bulletin September 2014 43 www.ExoticDancer.com

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