StorErotica

SE_August 2014_hard

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W hen it comes to keeping up with the ever-evolving adult retail industry, Escante has it down pat. The company has been in the apparel business for over 25 years, managing to greet each new year with a fresh take on all things intimate—and this year is no different. With everything from new additions to their extensive Queen-size line to revamped box sets, Escante is setting the pace for 2015 one undergarment at a time. But what sets Escante apart from all of the other adult lingerie manufacturers out there? And more importantly, why should they be on your adult retail shelves today? STOREROTICA decided to answer all these questions and more recently, courtesy of Rachael Caswell, Creative Director/ Assistant to General Manager at Escante. SE: You recently "amped" up your Queen-size options. Why? CASWELL: A message that we have always strived to get across is that lingerie is meant to enhance everyone's bedroom experience, so we have always had an extensive Queen-size line. But after speaking to our customers and wonderful sales representative team we decided to take a different look at the bodies and colors that really appeal to a Queen-size woman. After researching and redesigning, we believe that our 2015 Queen line will really bring that "wow" factor. SE: Escante is now promoting a "clubwear" corset line. What's the difference between that and a regular corset? CASWELL: Corsets are used while waist training, and while we think that is gorgeous, our corsets are made with a softer boning which allows for a more comfortable fit. Our corsets pair perfectly with pants, skirts or over shirts for a day-to-night look. We also have corsets that come with garters which can turn an outerwear item into the perfect bedroom item! SE: What was the logic behind the "softer" corset approach? CASWELL: We are very conscious of the trends around us, and lately we have seen a large pick up in corset wearing as outerwear. Whether it's a corset worn during a girls' night out, or a corset worn under a blazer paired with slacks, our corsets have evolved from not only bedroom wear but are perfect for everyday outerwear. SE: Tell us about your best- selling box line of apparel. CASWELL: We are so proud of our box line. We have come a long way with this line, from redesigning the box several times, to adding best sellers from our "Big Book" line as "one size" items to really highlight what Escante does best. From sexy fetish pieces to wedding night lingerie to our amazing new dress collection (that drew such a wonderful reaction even we were surprised!), our box line is something that we have really just dived into head first. For more information, please visit Escante.net. An ever-evolving revolution in adult intimates Vendor Profile by Brittany Black Escante: the adult apparel company keeps things fresh with a new take on Queen sizes, corsets and box line. 18/August 2014 StorErotica.com

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