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ED July 2014

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Club Bulletin July 2014 67 www.ExoticDancer.com D o me a favor—announce to your customers a secret 50% off sale beginning in one hour. Right… you don't have Twitter or Facebook. How about integrating product videos with e-blasts to deliver customers useful content while creating new YouTube subscribers at the same time? Oh yeah… no YouTube channel. Well, at least set up some simple, targeted promotions for your various customer segments. Never mind… you're not on Google+. Are you taking advantage of social media opportunities that will grow your business? Those writing off social media because their two tweets a month aren't creating dildo-craving-customer-store-stampedes do so at their own risk. Social media has evolved beyond witty status posts, cat videos and photos of everyday objects that look like genitalia. It's an extremely powerful marketing tool that can increase sales, boost SEO rankings and cultivate brand loyalty. Like everything, social media must be 'worked' in order to succeed. Your business wasn't built overnight, was it? Properly calibrated expectations and a set of defined objectives will produce the most effective results. Remember, 'we have a Facebook page' isn't exactly a social media strategy, and without a strategy success will be a challenge. Social media provides numerous interactive opportunities to engage consumers and get them discussing your brand. Social media is also an effective method for quickly announcing and sharing just about any type of promotion. Between direct consumer interaction, engagement and tools like Twitter that give you a one-way broadcasting platform directly to a consumer's cell phone–- all these social media elements can and should be utilized to drive sales. Building your social media infrastructure is an investment of time and resources, but with the right plan it will be a very worthwhile investment. Most everyone is familiar with Twitter, Facebook and YouTube, but the Google+ social network? Not so much. Which is unfortunate, considering the fact that with every posting on Google+, or every time a user 'plus ones' your content, or every time a person comments on one of your YouTube videos (which is owned by Google)—your Google search ranking improves. There are more ROI (return on investment) considerations for social media in 2014, and SEO is definitely one of them. Embrace social media, because whatever they wind up calling it down the road, it will certainly be a tremendous part of every business in the future. Mr. Green is one of the 3 co-founders of 2B Integrated Marketing, a full service integrated marketing agency specializing in the adult and smoke industries. Mr. Green is a creative, tactical, results-oriented marketing professional with widespread experience across his career utilizing strategic partnerships, digital media and guerilla marketing to increase sales and generate further brand recognition. SE

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