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ED May 2014

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Club Bulletin May 2014 75 www.ExoticDancer.com 2. Numbers don't lie. There are a lot of dif- ferent things that make a waitress valuable to your club, but numbers don't lie. Individual sales num- bers should be tracked, posted and discussed. You would be surprised how effective simply making everyone aware of sales can spark competition. Those with high sales should be praised openly in meetings and those with low sales should be coun- seled in private. They may just need more training. I typically post total sales and sales by average. That way staff members that only work part time can see where they stand as well. 3. A clean club equals money. "None of these girls clean!" Sound familiar? It is the war cry of managers everywhere. So why don't they clean? The answer is simple: they don't see the connec- tion between a clean club and their money. As is so often the case with people we manage, it's important to explain to waitstaff why this part of their job should be important to them. If it's simply a matter of "getting in trouble" for not doing it, then you will be chasing them around the club all night. Helping waitstaff understand that the environ- ment we create has a big impact on the customer we attract can go a long way. Having a club with trash on the floor, sticky tables and full ashtrays will attract customers not bothered by these condi- tions. The customers most clubs typically want to attract will not tolerate these conditions. And these are the type of customers that your staff would prefer, because they have more spending potential. Bigger tabs mean bigger tips, and your staff needs to be reminded of this. 4. Pre-shift meetings. Properly structured pre-shift meetings executed consistently are a great element to incorporate into your ongoing training plan. You don't have to spend an excessive amount of time planning them, but have some top- ics ready that you can touch on quickly. In a pre-shift meeting, try to bring up some real issues or problems that have come up in recent shifts and offer or ask for solutions. When the staff feels they are part of the process, they often par- ticipate with much more enthusiasm. And always, always, always look for opportunities to praise people publicly. Pre-shift meetings are the perfect time for this. The overall training strategy is to crawl, walk and then run. Get them the basics then build on them over time. Your goal should be to turn your staff from servers that simply drop drinks off at the table into party directors who take control of their tables and maximize your customers' good time—and hopefully your sales. For more information, please visit Stripclubstrate- gies.com.

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