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theJewelrybookvegas'14

Prestige Promenade pearls and sweets

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48 W W W.thejeWelrybook.CoM c o n t e n t s a n i n t e r n a t i o n a l t r a d e s h o w v i c e n z a o r o With an upshift in the economy and renewed enthusiasm in the U.S. jewelry market, retailers are once again thinking outside of the borders. Not only are U.S. retailers experiencing a more vibrant trade, the international market is actively recruiting American buyers. These factors make it an ideal time for retailers to consider international trade shows. Attending an international trade show comes with many consider- ations that can be overwhelming to retailers. Curated retail buyer trips, like those developed and executed by Luxury Brand Group's Frank Proctor and his team, can make the experience easier and more productive for new and seasoned attendees alike. Three times a year, Luxury Brand Group invites a select group of North American retail buyers called the "U.S. Entourage," to the Winter, Spring and Fall editions of the VICENZAORO trade show in Italy. "Working alongside the VICENZAORO executive team, our goal is to invite and host an eclectic group of buyers from top independent retailer stores, chains and department stores during each edition of VICENZAORO," says Frank Proctor, CEO and President of Luxury Brand Group. "We help them experience it in a friendly, organized manner so they can efficiently navigate the show." The hosted trip includes 4-nights stay at a 4+ star hotel, transporta- tion to and from the airport and daily transport to and from the shows, access to the show's VIP lounge for daily refreshments and other meals and consistent guidance from Luxury Brand Group's team members. Other valuable amenities for the trip include invitations to exclusive events, a private TRENDVISION Jewellery + Forecasting seminar presented by international trend forecaster, Paola De Luca. In addi- tion, a document with buying tips, social media suggestions and a list of exhibitors carrying on-trend product and have the capability to sell into the North American market, is provided. Luxury Brand Group also helps facilitate public relations and social media opportunities during the event. VICENZAORO Experienced by US Entourage An International trade show experience By Brooke Conner Sevenau

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