ED Publications

March 2014

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76 March 2014 Club Bulletin www.EDpublications.com T he bands and artists that Robert John "Mutt" Lange has worked with read like a who's who of rock stars and pop icons—Def Leppard, Maroon 5, Lady Gaga, AC/DC, Bryan Adams, Nickelback, Backstreet Boys and Britney Spears, just to name a few—as well as his ex-wife and country music legend, Shania Twain. He has four Grammy awards and countless nominations to his credit. So it's safe to say that if Mutt Lange thinks you have something very special as a singer/songwriter, chances are you're not the type who needs to line up with thousands of other hopefuls and hacks to audition for a spot on "Ameri- can Idol." That's exactly the position that Rachele Royale, a dancer- turned-musician, found herself in, when Lange heard her full-length disc that had been recorded by successful Swed- ish singer-songwriter Tony Nilsson. All it took was one listen before Lange decided he wanted to re-produce Royale's music—with the patented Mutt Lange touch added, of course. That means a huge sound, larger-than-life choruses and vocal hooks throughout, as evidenced by Royale's first release, "Shush," now playing on Sirius XM 20on20, as well as her brand new song "R U Chicken," available for free and exclusively only to club DJs via StripJointsMusic.com. "I called my father immediately, and he just about had a heart attack," says Royale, when she told her dad that she had signed a contract to work with Lange. "Sometimes I have a hard time believing it's real. It was really a matter of being at the right place at the right time. Millions of people would die for an opportunity to record an album with Mutt Lange, so it's hard to comprehend. But at some point, you just have to say, this is happening, so let's do this!" It will take listeners literally 15 seconds to "get" the vibe projected by Royale and Lange in the brand-spanking-new (as in, you can't find it anywhere except StripJointsMusic. com) track "R U Chicken," which has a sexy, "Pour Some Sugar on Me" groove and is oozing with attitude from Royale throughout. And lyrically speaking, it's pretty … well, straightforward. "I'm gonna bang the shit outta you," says Royale bluntly. "The lyrics are very sexual, which is why (an adult night- club) is a perfect setting for this song. It's a song that girls can dance to—I've already seen that with my own eyes." When you hear her voice and "R U Chicken"'s lyrics, the first inclination (at least if you're a guy) is to want to know exactly what this girl looks like. But surprisingly enough, Royale's management team is going out of their way to not promote her from a visual standpoint. As of yet, there are no music videos, no major photo shoots and no attempt to use her looks to sell music. In fact, it's quite the opposite. "When it's important for you to have people hear the music first, being a white chick with blonde hair is actu- ally a scary thing to be," says Royale, offering little about her looks and revealing nothing about her age. "The first thing they might think is, 'Oh, another Britney Spears or Miley Cyrus.' And hey, I'm a consumer, I would probably judge me that same way. You see the photo of the blonde and say, 'Oh god, is this going to sound like Paris Hilton?' My management said, 'We want people to hear the music before they see it, before the haters come out.' And I said, 'Thank God.'" — DJs: To download this track for free today, visit StripJointsMusic.com and sign up! Another Mutt-Lange-produced legend in the making? Rachele Royale lands on the scene—and in your club exclusively —with "R U Chicken" DJ Booth D J by Dave Manack "When it's important for you to have people hear the music first, being a white chick with blonde hair is actually a scary thing to be. The first thing they might think is, 'Oh, another Britney Spears or Miley Cyrus.' And hey, I'm a consumer, I would probably judge me that same way. You see the photo of the blonde and say, 'Oh god, is this going to sound like Paris Hilton?'" — Rachele Royale

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