ED Publications

March 2014

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60 March 2014 Club Bulletin www.EDpublications.com A couple weeks ago I was in Miami, Florida, training a group of guys from Wonderland Gentlemen's Club. As is customary for me, I received a tour of the front and back of the house by someone in the management chain. The group's Operations Manager, Arturo Alvarez, conducted my tour of Wonderland. Arturo explained the great history of the building, an old but lavishly renovated theater, The Boulevard. The entrance had a different look than so many other gentlemen's clubs I'd visited. The dark wood, the historic theme of the 60-year-old theater was great. It was warm and oozed upscale and class. As Arturo outlined their operation, he spoke without hesitation of "entertainers" and not "strippers." He talked of "hosts" and not "bouncers," and of "servers" and not "bartenders." It didn't catch me off guard when Arturo used these names, but I later asked him and the owner, Carlos Tellez, about their reasoning for the selected names they used. What's in a name ecurity First s by Robert Smith What's in a name? "Everything," according to security expert Robert Smith of Nightclub Security Consultants. During a recent training session at Wonderland in Miami, Smith saw the difference a title can make in the overall perception of not only that staff member, but of the club itself. ?

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