Prestige Promenade pearls and sweets
Issue link: http://www.epageflip.net/i/252925
40 W W W.thejeWelrybook.CoM c o n t e n t s s t e v e q u i c k r e ta i l p r o f i l e It's one of the most momentous occasions in life—getting engaged. We know for men, that choosing the ring could cause him to stress, and even second-guess. For women, receiving the ring she truly wants leads to artfully devising ways to give her man hints, from leav- ing photos around, enlisting friend's help or asking to be part of the special event—if she even knows that it is about to happen. So how does the "happy" couple find an anxiety free way to choose the per- fect engagement ring as well as the wedding bands, gifts for the bride and wedding party? The most effective way is to find a retail shop in your town that specializes in bridal jewelry and the service that goes with it. Steve Quick Jeweler, with three locations in Chicago is just that type of store. Here, we ask Steve about how to shop for wedding jewelry, among other questions about his stores, business philoso- phies and how jewelry stores can keep their customers coming back. What is the advice you give to the guy who is searching for an engagement ring? SQ: When a guy comes in to the store, I suggest that he first shop around, learn about diamonds, and even look on the Internet. I also suggest that he ask his bride-to-be's friends what type of ring she might want and also look at the jewelry she does own. This all seems to put the guy at ease. It means he doesn't have to make a decision right away. I've just bought him some time while giving him tips." What sets you apart from the other retailers selling bridal jewelry? SQ: "We all have access to the same selection of product, more or less. So within reason it is difficult to set yourself apart with styles or even your special services. One of my mentors Mr. Al Molina said: 'Invite people into your store exactly as you would your home. Have anything they might want in your refrigerator and always offer it. Have Altoids on your counters. Smile, because you are happy to see them. If you are not genu- inely happy to see them you need to find another vocation'." How do you close the deal? SQ: " There is no standard 'close'. There are no tricks that always work. It's about treating people exactly as you would want to be treated: Dignity, respect, patience, professionalism. When you combine all the best traits, you create lasting relationships. We edu- cate as needed or wanted and become partners in the selection process. We make it clear that our customers have our undivided attention. You would be amazed at how many people tell us that they purchased from us because nobody would listen to them. We listen." What percentage of your business is bridal jewelry and what per- centage are engagement rings? SQ: "80% is bridal, which includes wedding bands, gifts for the bride, groom and bridal party. And, 65% of that is engagement rings. The Comfort of Commitment Steve Quick Chicago By Beth Bernstein