Steve Quick
Chicago
The Comfort of Commitment
c ntente
re ta ilopro f il s
steve quick
By Beth Bernstein
It's one of the most momentous occasions in life—getting engaged. We know for
men, that choosing the ring could cause him to stress, and even second-guess. For
women, receiving the ring she truly wants leads to artfully devising ways to give her
man hints, from leaving photos around, enlisting friend's help or asking to be part of
the special event—if she even knows that it is about to happen. So how does the
"happy" couple find an anxiety free way to choose the perfect engagement ring as
well as the wedding bands, gifts for the bride and wedding party? The most effective
way is to find a retail shop in your town that specializes in bridal jewelry and the
service that goes with it. Steve Quick Jeweler, with three locations in Chicago is just
that type of store. Here, we ask Steve about how to shop for wedding jewelry, among
other questions about his stores, business philosophies and how jewelry stores can
keep their customers coming back.
What is the advice you give to the guy who is searching for an engagement ring?
SQ When a guy comes in to the store, I suggest that he first shop around, learn about
diamonds, and even look on the Internet. I also suggest that he ask his bride-to-be's
friends what type of ring she might want and also look at the jewelry she does own.
This all seems to put the guy at ease. It means he doesn't have to make a decision right
away. I've just bought him some time while giving him tips."
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