Prestige Promenade pearls and sweets
Issue link: http://www.epageflip.net/i/208347
What advice would you give to the bride to be when she wants a specific engagement ring? SQ "Give your groom-to-be our business card. We will take care of the rest. It happens all the time. We put her request and ring size in a wish list under their names and usually he comes in and he is quite relieved that he didn't have to do the work himself." re ta il pro f il e steve quick What sets you apart from the other retailers selling bridal jewelry? SQ: "We all have access to the same selection of product, more or less. So within reason it is difficult to set yourself apart with styles or even your special services. One of my mentors Mr. Al Molina said: 'Invite people into your store exactly as you would your home. Have anything they might want in your refrigerator and always offer it. Have Altoids on your counters. Smile, because you are happy to see them. If you are not genuinely happy to see them you need to find another vocation'." What is the type of merchandise mix and designers you carry in engagement and wedding rings? "We carry the more classic and timeless looks of Simon G, Artistry, Infinity Line, Platinum Plus, WR Designs and Novell Designs. For the ultra contemporary, commitment rings of Gravure and the one-of-a-kind and alternative bridal styles of Todd Reed, Brian Sholdt and Sylva & Cie. We also custom design and produce approximately 50% of our engagement rings. The capability to customize or design a bespoke ring is and always has been an important aspect of our business. The brides are particularly fond of the idea of having the only one of its kind on their finger. Has your business changed over the past five years with polished rough and rose cuts, natural colored diamonds and colored gemstones such as sapphires and emeralds trending? SQ: "We carry Todd Reed who pioneered the way for alternative bridal, first with his rough and raw cut diamonds and then his exclusive polished roughs and rose cuts surrounded by brilliants in various metals. But other than that our business really hasn't changed. 10% or so of our bridal customers have always wanted either colored center stones; antique, 74 W W W.theWeddingringbook.CoM different metal colors or combinations. We used to just refer to it as something unique or different but the jewelry industry has created a category and named it—alternative bridal." Do you have a selection of antique bridal rings and if so from which era and which are the most popular? SQ: "We have a small estate department—a selection of vintage bridal. We do particularly well with the early 20th century rings such as platinum over 18K gold Edwardian styles, the platinum Art Deco rings and 40's Retro looks. What was your most successful event you every held in your store? SQ: "We had a bride-to-be receive the news her wedding location was cancelled while picking up her wedding ring. We offered our store as an alternative and hosted a beautiful wedding. We have had countless proposals at our counters. I think it is such an inviting atmosphere people feel comfortable and very much at ease." www.stevequickjeweler.com