ED Publications

2013-2014 E-Guide

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Page 35 of 65

Five tips for securing your points of entry Nightclub & Security Consultants President Robert Smith provides five specific areas which, if addressed properly, could result in a more secure front door today. T he title of this Special Focus, "How safe is your club's front door," seemed a bit ominous when I first read it. However, as I thought about what it actually meant, I started trying to think of a stronger set of words that could convey the seriousness and the importance of taking total control of your front door and how my past job experiences influence my current company. So you know, I've had two pretty great careers in my life. I was as a medical deep-sea diver in the Navy for 10 years. As the medical specialist for a dive team, I had received the best training, had the correct equipment and reviewed everything before every diver splashed. My second career was a 20-year stint as a San Diego police officer. Again, before I ever hit the streets, I was given the six months of second-to-none training, given and taught how to use the equipment and everyday, and double checked my equipment every day before I stepped into my police car. I mention these two personal life experiences only to impress upon you my own level of commitment to training and equipment as I prepared for my serious and often dangerous jobs. And, if you think about it with honest reflection, the day-to-day job of an in-house security guard at an adult nightclub is just as serious and dangerous as any job I had in the past, and these employees should be given every opportunity to succeed. For you managers and owners that are reading this, just think about this: You expect and often demand that your security staff handle every possible dangerous situation that pops up in the club. And if they make a mistake, for the most part, you're all over them. Do your guards have the preparation, the equipment and a true chance to succeed? Wouldn't it be great for you if you could give them the best chance of success? Sure it would, and this article can do just that. Everything starts at the door. Every positive guest greeting, every good or bad guest, every over-intoxicated guest, 36 The 2013/2014 Vendors e-Guide every underage person, every weapon, every screwed up attitude and every law enforcement agent comes through the front door. So, it's pretty obvious to me that if you have a solid door staff, the total support of management and all the necessary tools to do the job correctly, there will be far fewer problems. This subject has made for some pretty lively discussions and, occasionally, some disagreements from owners I work with. Let me give you my ideas of what some of the most important areas are to being able to positively answer the question, "How secure is your club's front door?" If you use them, you will be able to create a better and safer door for your guests, your employees and for your community. SELECT THE CORRECT EMPLOYEE As stated earlier, the front door is where it all starts, so having an employee who is "visually" appealing is a great beginning. The door guard is the first representative of what the club represents. Sorry, it is what it is. An unattractive, overweight, sloppily dressed, unappealing door host can be a terrible scene for guests ready to spend their money. To better visualize this point, think of any nice hotel you've stayed at. The first employee inside the door was probably healthy looking, normal weight, clean-cut, well-dressed and articulate. So, in my opinion, the best door host would be a hotel concierge type of person that is attractive, outgoing and can talk about any subject in front of them. Trust me, this energetic, good-looking employee, dressed to the nines, is now feeling a new power for the job. They're so much more secure and positive about who they are and what they stand for. This is a great start! Plus, the positive psychological affects on good or bad guests can be noticed almost immediately. www.EDpublications.com

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