AVALANCHE | TEXAS ALPHA | PHI KAPPA PSI | | FALL EDITION 2023
Attention: This newsletter is intended for alumni and parents. If your son has graduated, please
send us his new mailing address to update our records. Thank you.
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Entering the summer, the rush team understood that Phi
Psi needed a successful fall rush cycle, both in quality and
quantity. Our prior strategies weren't working; we knew we
had to reshape the rush process.
This involved adding separate departments to the semi-
organized, multifaceted, location-based model that was
already in place. Different departments included lead
generation, accountability, communication and outreach,
event planning and preparation. It also involved an extreme
focus on retention, through which we redefined what
it meant to accept a bid at Texas Alpha. It is now a full
commitment to pledge Phi Psi and assist in rush operations,
not just reserving a spot in the New Member Class.
Retention also required weekly communication to all
"signed" rushees from the head rush captain, ensuring their
commitment to Phi Psi. Finally, the process involved daily
and weekly number-oriented goals on an individual, city and
team level. The team rarely focused on the end goal, but
rather on the tasks at hand, trusting that those tasks would
push us closer to our goal. And day by day, week by week,
the team edged closer to success, resulting in the fall 2023
rush class on page 6.
Amici,
Richie Raclaw '21
Rush Chairman
Texas Alpha - Phi Kappa Psi
P.O. Box 28061
Austin, TX 78755-8061
Address Service Requested
TEXAS ALPHA | ALPHA AVALANCHE
PRSRT
FIRST CLASS
U.S. POSTAGE
PAID
LAWRENCE, KS
PERMIT #570
SAVE THE DATE
Texas Alpha
120th Anniversary/
Founders Day
Weekend
February 16-18, 2024
More details
on page 1.
For now, let's hear from some alumni
through the decades in this issue!
REDEFINING RUSH
TEXAS ALPHA BEGINS NEW APPROACH
