20%
LEADERSHIP GIFTS
MAJOR GIFTS
PUBLIC PHASE GIFTS
GIFTS NEEDED GIFT SIZE RANGE TOTAL
GOAL $3 MILLION
TOTAL ACTIVE ALUMNI 756
TOTAL LOST ALUMNI 65
PARTICIPATION GOAL 24%
TOP
80%
80 Up to $2,500 Varies $75,000
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $75,000 $75,000 $300,000
10 $50,000 $10,000 $500,000
15 $25,000 $5,000 $375,000
25 $10,000 $2,000 $250,000
40 $5,000 $1,000 $200,000
TOTAL GIFTS
180
CUMULATIVE TOTAL
$3,000,000
PER YEAR
OVER FIVE YEARS
OUR PATH TO SUCCESS
THE GIFT CHART
p. 8
P
ennington & Company's experience with over 950 collegiate organizations, raising over $1 billion in support of
fraternity and sorority life, shows that the top 10 gifts usually make up half of a successful capital campaign, while
the top 20% of donors will make up 80% of the funds contributed. This gift chart provides an overview of the gifts
needed for a campaign of this magnitude to be successful.