18 September 2022
CONTRIBUTED
PHOTO
"I come in behind her with the touch-up detail."
Echeverri says she will oen call Cobb with an idea, and
Cobb is already at work on it.
ey like to talk with their clients to get to know them so
that their decorations are tailored to individual tastes. For
example, they will incorporate the birthday boy's favorite
colors, the graduate's favorite sports teams, mom's favorite
music, or the co-worker's workplace nickname.
Born in Colombia, Echeverri came to the United States at
age 14 with her mother, brother and grandmother. ey settled
in Miami, where she attended high school. She was always a
young entrepreneur, she says. She would buy hairclips, add her
own decorations to them, then sell them at school.
Aer high school, she thought about joining the Army
Reserve, then decided to "go full in" on an Army career.
She was first assigned to logistics, then to psychological
operations, which brought her to Fort Bragg.
Aer seven years in the military — including two
deployments to Iraq — she went into marketing, a field she
says is a lot like psy-ops.
In both, she reasons, "you are winning the hearts and
minds of people."
"I don't like conventional marketing," she says with a smile.
Meraki Creative designed the balloon decorations for this baby shower.
Brittany Cobb and Karoll Echeverri
