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42 | thejewelrybook.com As we inch our way into the second quarter in 2022, springtime is alive with possibilities. You might be experiencing record- breaking revenue and an in ux of clients and sales … You might be expanding your team and taking your most dreaded to-do's o- your plate … You might be exploring new materials or techniques in a soon-to-be-released collection … is year is already delivering on the business dreams of elite jewelers who have mastered the art of clienteling and aligned their vision, strategy, and action. Whether you're currently crushing your goals or still trying to hit your stride, there's never been a better time to plan for your success for the upcoming quarter. Using a 90-day planning strat- egy makes it easier to pivot as needed in our ever-evolving economy. Not to mention it helps build momentum when you break down your big picture goals into bite-sized milestones. To make the most of this next quarter, here are three things to try: 1. Focus on what worked over the last quarter and double down. In addition to leaning into a relationship- driven sales strategy (which works for ev- ery business), this step is key. Taking a moment to re ect on what actions delivered quick revenue wins and intentionally scheduling time each week to complete those tasks will create the • - nancial stability you need to work toward bigger goals. As you do this, be wary of changing things that didn't work too quickly. Some strategies take time to become pro• table – but those shouldn't be your priority. 2. Get in touch with those who can help you reach your goals. It's so easy to forget that our success depends on more than a smooth sales process. Relationship building is the single most important thing you can do in your business, and it's one of the easiest to overlook when we're deep in our work. Start creating a personal connection with your top clients, strategic business partnerships, team members, and even mentors – and nurture your network. While social media can make it easier to stay, well, social … Try connecting via email, phone, and handwritten notes too. 3. Make a plan and stick to it (yes, for the full 90 days!) While it might be tempting to ditch tasks that don't seem to be paying o- , this goes right back to our • rst principle. In order to truly know if something is working for you, testing your new strate- gy and carefully tracking your input and output is the only way to get the data you need to make smart decisions. 90-days is an ideal time frame to build consistency with a new habit and gives you a reasonable window to look back on your results. Photo: johnapeal.com Your Proven (and Profi table) Planning for the Spring Season by Kathleen Cutler

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