Look Book

26 | thejewelrybook.com "Direct and to the point." • at's what Nicole Bromstad, publisher and president of e Jewelry Book said when the e Business of Jewelry title was o- ered as a news story series, this being the launch of. Unabashedly borrowing from the fashion news legacy, e Business of Fashion, this column is o- ered to keep • ne jewelry professionals and their cus- tomers in the know and in the now. Shared exclusively through Bromstad Communications, this column will be focused, and hopefully fascinating. In recent months, the debut (or total redesign) of numerous • ne jewelry stores have opened consumer's eyes and pock- etbooks. • ese retail openings look and act like walk-through art galleries or luxury living rooms, each designed to create a very hands-on form of customer interaction. Remove the thought of traditional jewelry in cases. Forget about a salesper- son standing behind a locked display. Today's in-store jewelry sales o- er an unexpected and highly inviting envi- ronment. • e focus is on consumer touch and trust. "We wanted to remove the sterile and stando‚ sh look and feel of a traditional jewelry store," said Amy Lyman of Manhattan's newly designed Doyle & Doyle, "and do so while pro- viding the proper security required for our bespoke diamond designs." Despite serious spikes of e-commerce, American brick and mortar jewelry/ watch store sales were $33.2 billion in The enigmatic, charcoal interior of SoHo's Ame, transformed a railroad- style, fi rst-fl oor apartment into a chic, jewelry museum. There, diamonds and precious metal designs glow under removable glass. Guests request their appointment and beverage online. Most popular: Lady Grey orange blossom tea with a paper-thin slice of fresh mandarin fl oats on top and handed to customers upon arrival. The architectural space is as modern as it is functional. PHOTO: A ME by Dan Scott The Business of Jewelry Spring 2022 | On Retail

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