10
P
ennington & Company's experience with over 800 collegiate organizations shows that 20-25% of alumni participate in a
campaign, with the top 20% of donors making up 80% of the funds contributed. is gi chart provides an overview of the gis
needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
20%
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
OVER FIVE YEARS
ACTIVE ALUMNI 1,471
LOST ALUMNI 425
PROJECTED ALUMNI PARTICIPATION 22%
GOAL $17,000,000
TOP
80%
85 $10,000 $2,000 $850,000
150 Up to $5,000 Varies Varies
1 $5,000,000 $1,000,000 $5,000,000
1 $2,500,000 $500,000 $2,500,000
2 $1,000,000 $200,000 $2,000,000
4 $500,000 $100,000 $2,000,000
6 $250,000 $50,000 $1,500,000
10 $100,000 $20,000 $1,000,000
20 $50,000 $10,000 $1,000,000
40 $25,000 $5,000 $1,000,000
TOTAL GIFTS
319
TOTAL
$17,000,000
OUR PATH TO SUCCESS
The Gift Chart
