Even when we are immersed in jewelry on a daily basis, it is always
wise to return to our roots for a quick refresh of basic knowledge
every now and then. A review of basic platinum 101 facts will not
only keep us at the top of our jewelry game, but allow for servicing
and educating of customers at an even higher level.
Here are a few top platinum facts to keep at top of mind to share
with your customers:
Platinum is STRONG: Its strength mirrors a relationship's bond.
Platinum is one tough metal. In fact, it's denser than gold and
more durable. When the proper alloy is used —the term indicating
mixtures of precious metals used in manufacturing—platinum is
known for its ability to withstand daily wear without thinning.
That's why it's the industry standard for a diamond's setting. A Plati-
num crown ensures that a diamond will be held securely.
Platinum's strength and longevity also make it possible for jewelry
to be passed down from generation to generation. Platinum is a
popular choice for resetting heirloom jewelry in order to extend the
60
www.thejewelrybook.com
Fall 2021 | PGI
TIS' THE SEASON
FOR A PLATINUM 101 REFRESHER
By Platinum Guild International
OMI Privé
ForeverMark
