Look Book

106 www.thejewelrybook.com Q & A Q. What do you highlight about Suna during these visits? A. The collection speaks for itself. People immediately notice the fine qual- ity. When they pick up one of our pieces, they see the exceptional craftsmanship and care that goes into each piece. I am super proud of that. And then I explain how every single piece is crafted in our workshop within our offices in New York City, which is a natural segue into our history. I also like to emphasize the amazing diversity of our collection, and how there are pieces every retailer can sell that blend seamlessly with any of their exist- ing brands. Q. Jewelry Book: What else makes Suna unique? A. Aron and Jonathan Suna co-own two Shreve & Co. stores in San Francisco and Palo Alto with the Schiffman family, who own and operate 8 stores in Virginia and the Carolinas. This adds unique insight because not only are we a manufacturer, but we also have an understanding into the retail side of our business. Employee longevity says a lot about any company. I have been with Suna for 2 years now, but practically all of the home office staff has been there over 30 years, like Diane Vunic, who brings a wealth of knowledge about the collection and our retailers. With over 35 years at Suna, Wendy Schwartz anchors the home office. Most of our retailers have dealt with her over the years. After 25 years at Krementz Gemstones up until they closed, Danielle Barber has been with us for 8 years and has "colored" our collection further with amazing gems. She often fields phone calls from existing retailers and their sales associates when they have questions or requests for gemstones. Q. How would you describe Suna to someone who is completely unfamil- iar with the collection? A. We are the "little black dress" of fine jewelry, sophisticated, classic and never out of style. We are always in fashion because we are so incredibly timeless. Trends change, but Suna elegance is always in style. Tell us about Platinum Born A. Platinum Born reimagines fine jew- elry. Featuring earrings, necklaces, and bracelets, the collection is exclusively platinum and is created with impeccable manufacturing and responsible and resourceful craftsmanship. It's delicate, layerable, innovatively adjustable, and has fabulous price points. The pieces shine with almost an indescribable sparkle… yet remarkably have no gemstones, other than fresh water pearls in some designs. Suna Bros. is the exclusive distributor of Platinum Born in North America. Q. Anything else to add? A. Yes, don't forget to follow us on social media! Look for PlatinumBorn- Jewelry and SunaBros on Instagram and Facebook. Dreamcatcher Earrings

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