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www.thejewelrybook.com
other places with data that can point you in the
right direction to create a more profi table plan
that you can repeat and refi ne for years to come.
5. Start taking action toward your goals today.
A whopping 40% of holiday shoppers have
started buying before Halloween. Not to
mention that when you wait until Q4 to con-
nect with our collectors, they can practically see
the dollar signs in your eyes. Getting ahead of
the game now gives you the opportunity to
establish a relationship with them as their
genuine friend, trusted advisor, and go-to jew-
eler that they are eager to buy from (and
encourage their friends and family to do the
same).
With these 5 steps, you'll be on the path to a
more profi table holiday season. To learn more
about The Society's strategic relationship
building that leads to more sales, visit
www.kathleencutler.com to download our
complementary masterclass, Relationship to
Revenue.
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