89
www.thejewelrybook.com
are estimated to be between
consumers who have an
about who they are, and
and jewelry purchases.
Love With Gen Z
how
Gen
Z
sees
themselves
Individual
Trendsetter
Unique
Different
Modern
Omni-Channel Shopping Experience
* National Retail Federation - Gen Z Survey © 2021 Platinum Guild International © 2021
Ideal Wedding Size
en
gagement
&
wedding
jewelry
S
m
a
ll
-
m
id-sized
w
edd
ings
=
more
m
oney
f
o
r
Engagement & Wedding Rings
Platinum
offers best
value for
your
money
52%
prefer a natural diamond
as their main gemstone
prefer a natural diamond
as their main gemstone
prefer a natural diamond
s
e
c
u
r
e
l
y
than
a
plati
n
u
m
c
r
o
wn
N
o
t
h
i
ng
ho
lds
a
dia
m
ond
mo
r
e
prefer a white
metal for
prefer a white
metal for
prefer a white
engagement
& wedding
engagement
& wedding
engagement
rings
& wedding
rings
& wedding
42%
Relationship
Jewelry is a
Platinum leader...
but great
opportunity
exists for other
milestone
occassions
Platinum Jewelry-Not Just for Romance
Desirability of Platinum
jewelry for occasion
35%
Wedding
31%
Engagement
29%
Anniversary
21%
College Graduation
21%
Milestone Birthday
Don't forget mom - she is a leading
jewelry gifter and receiver for GenZ
mom
30%
<50
guests
elope
15%
20%
100-200
guests
7%
>200
guests
27%
50-100
guests
Made a
purchase
thru
social
media media media
Finds
inspiration
on
social
media media media
69% 26%
67%
female
33%
male
56%
18-21 yrs old
44%
22-24
