12
www.thejewelrybook.com
16 Publisher's Letter
Starting 2021 with excitement
and looking forward to the
future!
18 High End Networking in
the Age of Virtual Communi-
cation
Modern day sales expert and
contributor Kathleen Cutler
shares ways to make the
best experiences for your luxury
customers.
36 Q & A with Jack Abraham-
The Precious Collection
How Jack Abraham and his
team successfully adapted in the
pandemic.
46 Wine Country Destination
The beauty of the Stone Edge
Farm Winery located in the
Valley of the Moon.
56 Retail in a Pandemic World
Contributor Peter Smith shares
his thoughts on how our indus-
try was able to succeed in the
pandemic.
62 Birthstones
Contributor Brecken Farnsworth,
Creative Director and Vice
President of Parlé Gems breaks
down the legends and love of
the February, March and April
birthstones.
86 Create a Successful
Instagram Strategy
Sales and marketing consultant,
Liz Kantner shares specifi c strat-
egies to increase your engage-
ments into sales.
108 WJA-The Advancement of
Women in Jewelry
The WJA pivots and will offer 3
virtual events a month!
114 Wine Country Destination
Escape to one of the top 10 fi lm
festivals… virtually!
CONTRIBUTORS
Editorial: Kathleen Cutler, Peter Smith, Brecken Farnsworth, Liz Kantner, Olga Gonzale
Graphics: Shawn Sherbondy, Catherine Wong
No editorial or photography may be reproduced in any way – in print, internet or otherwise – without the written consent of
Bromstad Communications LLC. P.O. Box 386, Glen Ellen, CA 95442. Tel: 707.481.0146
Table of Contents
Alessandra
Dora
The Jewelry Book Winter 2021
On the Cover:
Assael
