Auto Brand Spotlight

Auto Brand Spotlight | 10 | AutosArkansas.com Hyundai A er decades of struggling with a reputation for producing cheap economy cars, Hyundai has turned a corner and is now viewed positively by the vast majority of consumers. Since its humble beginnings in South Korea in 1947, to its gradual introduction into the world of automobile manufacturing beginning in 1968, Hyundai has rolled with the punches and has emerged on the other side a clear winner. e 1970s saw Hyundai begin its true ascent into worldwide automobile manufacturing dominance. e Pony, which became its flagship car, was marketed successfully in Latin America and then in Europe. In 1982, the Pony was redesigned and then unveiled in Canada the following year. Just one year aer that, the subcompact Excel became the first Hyundai vehicle sold in the U.S. Production exploded, and Hyundai was on its way. In order to remain relevant in the coveted American marketplace, Hyundai began producing trucks in 1987. Soon thereaer, the company unveiled what would become its most successful model: the Sonata. e Sonata was the first car produced exclusively for the North American market, and it proved to be a turning point for Hyundai. Today, Hyundai has been ranked among the top companies on the J.D. Power Initial Quality Survey and is a respected brand among consumers. It's proof that high- quality cars can also be affordable. TECHNOLOGY: Hybrid cars, advanced infotainment systems and new safety features are setting Hyundai cars apart. HISTORY: The Hyundai Motor Company has been around — albeit under a slightly different name — since 1947. It didn't start producing cars until 1968. FAMOUS MODELS: Sonata, Elantra, Genesis. KNOWN FOR: Feature-packed, reasonably priced cars. AT A GLANCE Quality at a great price SPOTLIGHT ON 2021 VEHICLES TO WATCH Elantra The 2021 Elantra showcases Hyundai's latest ambitions, including a Sensuous Sportiness design identity. Kona The Kona adds a Night Edition for 2021 with 18-inch black wheels and gloss black interior and exterior accents. Santa Fe Already a strong product, the 2021 Santa Fe SUV gets a major update to enhance it further in the new model year.

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