Auto Brand Spotlight

December 2020

What's Up - Your guide to what's happening in Fayetteville, AR this week!

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Auto Brand Spotlight | 2 | GMC F or decades, the extensive line of GMC trucks dominated the marketplace. It was more than a simple vehicle; it was a lifestyle, and a sturdy representation of the American ideology of individualism. Today's GMC is determined to show the world what it can do best: manufacture long-lasting trucks for the working man. Greater fuel efficiency, and an emphasis on integrating electric/ fuel hybrid technology into the existing models, has become a part of most of GMC's new line of trucks and SUVs. e company is bolstered by two things: its refusal to give up, even in a relatively difficult economic climate, and its clear determination to adapt to the changing demands of the market, without alienating its core audience. GMC's trucks are still geared toward the working man, but the working man of the 21st century. e company is modifying its template of the 20th century truck so that it encompasses the needs of the 21st century family, too. GMC also is known for its luxury, particularly on the high-end Denali line, which offers the features of a luxury car with the toughness of a GMC truck. In fact, the Denali line is taking on a life of its own, representing a huge portion of sales for many of GMC's models. It shows that this brand makes a statement in both style and power. TECHNOLOGY: Developer of luxury hybrid technology for large vehicles; Denali line pushes boundaries of truck luxury. HISTORY: Founded in 1908 to become one of the biggest auto- makers in the world. FAMOUS MODELS: Yukon, Sierra. KNOWN FOR: The premiere manufacturer of light-duty trucks and sport utility vehicles. AT A GLANCE Tough, luxurious trucks SPOTLIGHT ON 2021 VEHICLES TO WATCH Yukon An all-new Yukon is enhanced by offering class-leading technology and precisely engineered capability. Canyon A new AT4 model brings capability and appeal to the updated Canyon range for the 2021 model year. Sierra This year brings several new features that build on the truck's strong suite of customer-focused trailering technologies.

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