Auto Brand Spotlight | 2 | AutosArkansas.com
GMC
F
or decades, the extensive
line of GMC trucks
dominated the marketplace.
It was more than a simple vehicle;
it was a lifestyle, and a sturdy
representation of the American
ideology of individualism.
Today's GMC is determined to
show the world what it can do best:
manufacture long-lasting trucks for
the working man.
Greater fuel efficiency, and an
emphasis on integrating electric/
fuel hybrid technology into the
existing models, has become a
part of most of GMC's new line of
trucks and SUVs. e company is
bolstered by two things: its refusal
to give up, even in a relatively
difficult economic climate, and its
clear determination to adapt to the
changing demands of the market,
without alienating its core audience.
GMC's trucks are still geared
toward the working man, but the
working man of the 21st century.
e company is modifying its
template of the 20th century truck
so that it encompasses the needs of
the 21st century family, too.
GMC also is known for its luxury,
particularly on the high-end Denali
line, which offers the features of a
luxury car with the toughness of a
GMC truck.
In fact, the Denali line is taking
on a life of its own, representing a
huge portion of sales for many of
GMC's models.
It shows that this brand makes a
statement in both style and power.
TECHNOLOGY: Developer of
luxury hybrid technology for
large vehicles; Denali line pushes
boundaries of truck luxury.
HISTORY: Founded in 1908 to
become one of the biggest auto-
makers in the world.
FAMOUS MODELS: Yukon,
Sierra.
KNOWN FOR: The premiere
manufacturer of light-duty trucks
and sport utility vehicles.
AT A GLANCE
Tough, luxurious trucks
SPOTLIGHT ON
2021 VEHICLES TO WATCH
Yukon
An all-new Yukon is enhanced by
offering class-leading technology and
precisely engineered capability.
Canyon
A new AT4 model brings capability and
appeal to the updated Canyon range for
the 2021 model year.
Sierra
This year brings several new features
that build on the truck's strong
suite of customer-focused trailering
technologies.