ENGLISH BONUS BUENOS NEGOCIOS
From the Old World to the Modern Age
Fiorucci celebrates
its 170th anniversary
Courtesy Fiorucci Foods
T
he Fiorucci brand is the bench-
mark for Italian deli meats, one
which has grown steadily for over
170 years thanks to the authen-
ticity and superb flavor of its
products.
Using the same, treasured family reci-
pes today, Fiorucci is a leading producer
of specialty meats, using old-world tech-
niques in innovative, modern ways to
delight families across the world.
e story of Fiorucci can be traced back
to the 1850s, when Innocenzo Fiorucci,
the owner of a small meat shop in Norcia,
would visit Rome each winter to sell
Norcinetto, a flavorful dry sausage from
his hometown.
After many successful years of trav-
eling sales, Innocenzo settled in Rome
and opened his own shop that special-
ized in the traditional preparation of
cured meats.
Since then, the Fiorucci family's dream
of providing delicious products to people
across the globe has become a reality.
Today, Fiorucci specialty meats are
now also made in the United States using
the family's treasured recipes, still hand
trimmed, seasoned with the finest spaces,
and carefully aged.
eir "Maestri Salumeri " or master
chefs carefully blend ingredients and age
Fiorucci meats in traditionally designed
vaults, and use family recipes followed for
three generations. Ingredients like Italian
red wine, imported herbs and spices, are
often added to the meats.
For more information, please visit us
at w w w.fioruccifoods.com, Facebook,
Instagram, and Pinterest, or reach out to
us at cfa.marketing@campofriofg.com.
60 abasto.com |Noviembre/Diciembre 2020
