You At Your Best

August 2020 • Men's Health

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Men, especially those with lighter skin, are more likely than anybody else to get skin cancer, including melanoma—the deadliest kind of skin cancer. When you think about sun protection, you might think about a day at the beach. But over your lifetime, you get sun exposure doing everyday things like biking, working, running, or even mowing the lawn. Sun exposure is the main source of ultraviolet (UV ) rays, which can cause skin cancer. And UV exposure adds up over time, increasing your risk of developing skin cancer. Skin cancer is the most common cancer in the United States. Every year, nearly 5 million people are treated for skin cancer, at a cost of about $8 billion. Melanoma causes around 8,000 deaths per year in the U.S. Why Are Men More Likely Than Women to Get Skin Cancer? Men tend to get more sun exposure than women. Men spend more time outside over their lifetimes than women, and they're more likely to work outdoors than women. Women's personal care products, like moisturizer and makeup, often contain sunscreen, while many products for men don't. About one-third of U.S. adults get sunburned each year. Sunburn, which can increase your risk of getting skin cancer, is common among white men, young adults, and men who tan indoors. When outside on a sunny day for more than an hour, only about 14% of men use sunscreen on both their face and other exposed skin. Easy Ways to Protect Yourself It's easy to protect yourself from UV exposure— • Long-sleeved shirts, pants, and a wide-brimmed hat offer the best protection. If you're wearing a baseball cap or short-sleeved shirt, make sure to put sunscreen on your ears, neck, and arms. • Stay in the shade as much as possible between 10 a.m. and 4 p.m., which are peak times for sunlight. • Use a broad spectrum sunscreen of at least SPF 15 on any exposed skin, and don't forget to re-apply it every two hours, as well as after swimming, sweating, or toweling off. • If you work outdoors, ask about sun protection at your job, like wearing sun-protective clothing. • Avoid indoor tanning. Source: Centers for Disease Control and Prevention sPONsOR CONteNt The game of golf is filled with hazards and frustration. Bodies of water, bunkers, sand traps and dense vegetation can all wreak havoc on your game. There is another crucial, yet often ignored factor that can affect your final score: your hearing! As far-fetched as this connection may seem, studies do in fact show that individuals with strong binaural hearing (the ability to perceive sound with both ears) tend to play better golf than those with untreated hearing loss. So what role does hearing play in golf? By paying close attention to the sound made when the club head comes into contact with the ball, golfers can control their shots better, in terms of distance and accuracy. This is especially true when taking chip shots or putting. Hearing the tone produced by the club striking the ball helps you assess how well the ball was hit, allowing you to make adjustments for the next swing. Golf legend Arnold Palmer, who was diagnosed with hearing loss in his 40s, credits hearing aids with improving both his hearing ability and golf game. "When I walked out on the golf course the first day I had a hearing aid," he says, "I heard things I hadn't heard on the golf course, like the click of hitting a putt or hitting a golf ball, or the air going through the club when I was swinging it. It made a tremendous difference." Good hearing will naturally make you feel more engaged with your golf game, giving you more control over your swing — and ultimately, your final score. Furthermore, today's technology rids us of things like wind noise, which older hearing technology did not adequately address. New hearing technology suppresses the sound of wind so you can enjoy activities outdoors without unnecessary distraction. Regular hearing evaluations by a qualified audiologist are a good idea for avid golfers. The earlier hearing loss is detected, the more options you have for treatment and the better your odds for success. Visit, or call us at 479-957-9300 and begin the process of improving your quality of life, and maybe your golf game too! hearing and your golf game SAFety tIPS for Men It's easy to protect yourself from uV exposure! Sun suNDAY, JulY 26 | August - MeN's HeAltH WWW.NWADg.COM/YOuAtYOuRBest | YOu At YOuR Best | 7 Ad Number: 072620e4801 Located in East Fayetteville 2630 E Citizens Dr. #7 479-957-9300 Our patients succeed. You will, too! Best of Northwest Arkansas the

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