looking forward with optimism
It is anticipated that as more cities begin to open up, many people will be looking for ways
to treat themselves or give a postponed gift. There were anniversaries that were noted
with an IOU, birthdays celebrated via Zoom, virtual graduations and most importantly,
Mother's Day that consisted of nothing more than a FaceTime chat. One thing that many
people are saying is that living through social distancing and enforced isolation has led
them to recognize the value of social bonds and the importance of family & friends.
As we begin to adjust to the new normal, clients will be looking to you, more than ever,
for ideas and suggestions for those postponed gifts and self-rewards. Assure your
customers that you can serve them one-on-one in a safe, a crowd free environment.
And, why not suggest sterling silver ? Like family and friends, silver jewelry is precious.
Sterling offers price points that appeal to any budget, styles from classic to on trend and
pieces that will be cherished for years to come. The Silver Promotion Service 2019 Retailer
Research Survey results indicate that the outlook is positive.
let silver lead the way.
*Source: The 2019 Silver Jewelry survey conducted by InStore for the Silver Promotion Service and** retailers "write in" responses
of retailers said their silver
jewelry sales increased in 2019
*
59
%
The SILVeR LINING
"there iS Still a Strong demand
for Silver. it iS faShionable aS well
aS affordable"**
of retailers said silver experienced
the best inventory rate in 2019*
55
%
Rembrandt Charms
Sterling Silver Charms
rembrandtcharms.com
