Look Book

Relationships and the Heart of Selling Luxury jewelers should take the opportunity to make deeper connections with your customers especially in this unpredictable time. • Create a perception of your brand that is memorable, differentiated, and compelling • Give customers the feeling of being understood, appreciated, delighted, captivated, and catered to • Inspire trust and loyalty The strength of your customer relationships translates into higher sales volumes, healthy profit margins, referrals, and repeat business. Relationships are built on emotional connec- tions. People buy emotionally—even if they ultimately justify their decisions rationally. Branding 16 www.thejewelrybook.com To become an emotionally powerful brand, we need to design emotionally powerful experiences. - Pam Levine Creating. Profitable Relationships through Customer Experience By Lisa Merriam Levine Luxury Branding helps retailers establish valuable relationships. We specialize in strategies and tactics that trigger buying emotions at every customer touchpoint. We start with a clear, distinctive positioning and brand story that resonates with your audience. Then we translate its essence through your sales strategy, environment design, product presentations, merchandising, packaging and displays, communications, social media and more. Done right, every brand expression has the power to enhance the customers experience and form stronger emotional connections with your brand. Creating and Nurturing Relationships with a 360° Customer Experience People form a relationship with your brand through their own personal experiences. It is a sensory experience built through perceptions and interactions with your communications, store, and products. Levine Luxury Branding helps you create this 360° customer experi- ence by applying a deep understanding of the psychology of buying. They build a solid strategy and integrate tactics so that everything works together for what Pam calls "silent selling" that drives growth and profit. ..

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