CityView Magazine

Discove r Cit yV iewN C.co m's fre s h up d ate d loo k ! | 49 W O M E N I N B U S I N E S S 2 0 2 0 S P E C I A L P R O M O T I O N A L S E C T I O N Discove r Cit yV iewN C.co m's fres h up d ate d loo k ! | 49 As an all-female team of three professional financial advisors, Linda Goff, Denise Lynch and Jenn Kissinger work together as fresh leaders in a male-dominated industry, bringing more understanding to multiple facets of life and business through their perspectives as women, mothers, daughters, wives and trusted professionals. They believe in putting relationships first. In fact, it's the cornerstone of their practice. In 2018, they formed The 34.9 Group at Morgan Stanley in Fayetteville. After each having spent multiple decades in financial advising and wealth management, each realized that the financial world is only becoming more complex as time goes on and one financial advisor can no longer be everything to everybody. So they teamed up in order to be more valuable to you, the client. They understand that finances run much deeper than just numbers, and you often need more than just one financial advisor to face them. You certainly need deep knowledge, but you also need compassion, empathy, decades of life experience, savvy, and competence. You can get these important things from their full team of smart, caring financial advisors that span three generations. THE YEAR OF WOMEN IN FINANCE It's time to take a look at who is handling your money, and how. Morgan Stanley Smith Barney LLC ("Morgan Stanley"), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. The investments listed may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLAN- NER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates. Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services. Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY Morgan Stanley Smith Barney LLC. Member SIPC.CRC 2944963 Serving the Cumberland County area, they want to be in your corner in 2020. They will be the people you can call right away if you're suddenly facing a divorce or a job change. They'll show up to the funeral and check in on you if you lose a loved one or a spouse. No matter what, you'll be able to count on them. Financial services include 401(k) Rollovers, 529 Plans, Asset Management, Cash Management, Corporate Retirement Plans, Defined Contribution Plans, Financial Analysis, Estate Planning Strategies, Financial Planning, Life Insurance, Long Term Care Insurance, Qualified Retirement Plans, Retirement Planning, Wealth Management and Annuities. THE 34.9 GROUP At MORGAN STANLEY 910.481.8561 2153 Valleygate Dr, Suite 201, Fayetteville, NC 28304 https://fa.morganstanley.com/349group Linda S. Goff Vice President, Wealth Management, Financial Advisor, Financial Planning Specialist Jenn Kissinger Financial Advisor Denise Lynch CFP®, CRPS®, Second Vice President, Financial Advisor

• Cover