12
www.thejewelrybook.com
14 Contributor's Page
Get to know our columnists.
15 On the Cover Advertorial
Rafael Fouzailoff of JB Star talks
about the rich history of the
brand.
16 Publisher's Letter
Nicole Bromstad reminds jewelers of
the critical emotional role they play in
the lives of clients.
20 Editor's Letter
Jennifer Heebner dishes up lessons
on love, romance, and ice cream as a
symbol of affection.
22 Feature Article
Romantic Motions. Love inspires many
a jewelry sale, so let romance-fueled
anecdotes inspire your business to new
heights.
34 Jewelry Box/Platinum
A new brand ambassador for the toni-
est metal aims to call more attention
to it, and celebs at the Emmy Awards
embrace platinum style.
38 Social Studies
Columnist Ben Guttery casts a
spotlight on three jewelers devoted
to love-related hashtags.
39 AGTA Spectrum & Cutting
Edge Awards Advertorial
Check out some of this year's Best
of and First Place winners!
42 On Retail
Columnist Peter Smith recounts his
own 'She Said Yes' moment.
47 Wedding Jewelry Trends
Crowning Achievements. Royalty is
inspiring ring designs.
52 Inspired Selling
Columnist Pat Henneberry offers
a trio of tips to better sell wedding
jewelry shoppers.
54 Giving Back
Two young women team up to offer
hope and fi nancial help to student
victims of sexual assault.
Table of Contents
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