The Perfect Partnership
JenniferHeebner.com has combined its e-mail list with
The Jewelry Book (TJB) to reach the top retailers in the
jewelry trade and a growing base of consumer collectors!
Seasoned journalist and market editor Jennifer Heebner
is the force behind the eponymous website, which is your
source for trade show coverage, trend reports, market
visits, new designer spotlights, and consumer collector
insights and research.
Jewelry-loving consumers can immediately purchase fea-
tured pieces through links to e-stores. TJB advertisers can
cast a spotlight on the retail partner of their choice by link-
ing their JenniferHeebner.com ad to a merchant's e-store.
Plus, in an effort to better connect consumers with our
beloved industry, Jennifer takes to the streets of New York
City in a grass-roots, truly journalistic methods to educate
and capture consumer sentiment about jewelry, collecting
email addresses and video interviews in the process. The
resulting videos of two-minutes-or-less provide snapshots
of raw consumer perspectives and jewelry preferences.
Find them under Conversations on JenniferHeebner.com,
or on Youtube.com under the Jennifer Heebner channel.
This move benefits readers and advertisers through
the experience of trade and consumer media working in
tandem—something no other publishing outlet is do-
ing—with the force of a team (Jennifer Heebner and Nicole
Bromstad, publisher of The Jewelry Book) that truly cares
about you and your business.
This dynamic and unheard-of marriage of business savvy,
talent, and cross-promotional content strategy will enable
the industry to reach merchandise buyers, decision mak-
ers, and the jewelry-loving consumer.
Baroque pearl ring
by Imperial Pearl
Jenninfer Heebner
