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www.thejewelrybook.com
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BY JENNIFER HEEBNER
JEWELRY BOX
P l a t i n u m
STYLE ME PLATINUM
Celebrity stylist Micaela Erlanger is the newly tapped ambassador for the Platinum Guild International's Platinum Born
collection of stylish entry-level priced ($700 to $7,000) platinum jewels. During a recent event in New York City, Erlanger,
whose clientele includes Meryl Streep and Lupita Nyong'o, mingled with editors who tried on a curated selection of
Platinum Born pieces made by exclusive distributor Suna Bros. Her curated collection will be available online and at stores
nationwide. A co-op marketing program is available for retailers, as is campaign imagery in print, digital, and video formats;
retailers will receive a 10-percent refund (based on total calendar year purchases) for use in marketing and promotion of the
brand in local and regional markets. Approved media range from billboards to social media campaigns.
"Micaela Erlanger is Platinum Born," explained Aron Suna, president of Suna Bros. "She will really help generate
exposure for the brand."
Stylist and Platinum Born
ambassador Micaela
Erlanger with PGI's
president Jenny Luker at
a recent event in
New York City
Debut Bar earrings in
platinum with freshwater
pearls are $800. Suna Bros.,
212-869-5670,
www.sunabros.com
Hoop earrings in platinum
were worn by Amy Adams
at the Emmys. Norman
Silverman, 213-687-3985,
www.normansilverman-
diamonds.com
Emmy nominee Kristen
Bell in Loop earrings with
black spinel and diamonds
by Harry Winston.
Photo by Getty Images,
courtesy Harry Winston
CELEBRITY STYLE: EMMY'S MOMENTS
A number of stars who attended the 71st annual Emmy Awards wore platinum to complete their red-carpet looks. These
include presenters Naomi Watts and Gwyneth Paltrow and nominees Kristen Bell from "The Good Place" and Amy Adams
of "Sharp Objects." Styles ran the gamut from hoop to stud to drop earrings to sautoirs and more, with myriad vintage numbers
on display.
