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60
www.thejewelrybook.com
Residents of the tony Sonoran Desert enclave of Carefree, Arizona,
live their best lives complete with the charming art and jewel box
boutique of Grace Renee Gallery.
Living the High Life
BY JENNIFER HEEBNER
On the fringe of affl uent Scottsdale, Ariz., lies a lesser-known but
equally posh community dubbed Carefree. It's sparsely populated,
with just under 5,000 residents, who are largely wealthy and
looking for likeminded neighbors. Just how kindred are these folks?
Median household income hovers at six fi gures.
Carefree is where Shelly Spence, owner of the Grace Renee Gallery
and an 18-year publisher of Images magazine—with a monthly
circulation of 67,000 luxury tomes that mail to the four wealthiest
ZIP codes in Maricopa County—opened her shop at the end of
2018. Spence's reasoning for the store was to better serve the
magazine business; she needed an event space.
"I needed to do events to attract bigger clients," she explains. "I
wanted to embrace the arts and this culturally rich community by
using this space to connect readers with [magazine] clients."
Charitable events are strong draws for both clients and customers.
Spence has held events to raise money for the Arizona Musicfest and
Violins of Hope, among other local benefi ciaries.
A charming outdoor space
sets a festive tone for events
at the Grace Renee Gallery
in Carefree, Ariz.
Shelly Spence is owner of
the recently opened Grace
Renee Gallery and an
18-year publisher of Images
magazine for the Phoenix-
Scottsdale, Ariz., area.
