Iman-Oubou, founder and CEO of SWAAY Media, wearing diamond and jewels by Kwiat. Photo courtesy
Why Helping Your Clients Assemble
BY MARION FASEL
A little black dress, the perfect white shirt,
a great trench coat, every woman under-
stands the importance of a few classic
pieces in her closet. They are essentials that
make it is easy to put together a polished
outfit in an instant. Well, the same is true
for key pieces of platinum jewelry. In fact,
platinum classics are, in many ways, more
practical than a woman's most treasured
piece of apparel.
A well-chosen platinum jewel becomes
a style signature that can be worn more
often than any item of clothing. It elevates
everyday looks and adds shine to evening
outfits. Oh, and it will last far longer than
even the most well-made little black dress.
The quality of platinum, the King of
Metals, elevates a jewel to heirloom status.
In other words, the platinum jewel a client
purchases today is something that will be
passed down from one generation to the
next. It's an item that holds its value and will
engender a fond memory of the purchase.
So how do help your clients build a
platinum jewelry wardrobe? There are
a few styles to suggest that have
withstood the test of time and whim of
trends.
A Platinum Jewelry
Wardrobe Is A Good Idea
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www.thejewelrybook.com
