License Global

License Global, April 2019

Issue link: http://www.epageflip.net/i/1100464

Contents of this Issue

Navigation

Page 51 of 57

NICKELODEON STAR JOJO Siwa unequivocally ranks among the upper echelon of top young social infl uencers who have built ironclad brands that are exploding in popu- larity. The singer, actress, dancer and vlogger has amassed a YouTube following of more than 9 million, becoming an institution in the tween and teen entertainment space. With such massive global reach and an army of "Siwana- torz" in tow, the licensing opportunities for Siwa are limitless. As Siwa gears up to celebrate her milestone Sweet 16 birthday in May, she and Nickelodeon have thoughtfully planned a bounty of events, surprises, product launches and licensing partnerships that will further expand Siwa's brand as it evolves and grows right along with her. "The last few years have been an incredible ride with Nickelodeon," says Siwa. "From my music videos to perfor- mances around the world to all the con- sumer products, I love being able to connect with my fans. This year is so exciting for me because not only is it my 16th birthday, but I am going on my fi rst nationwide tour. It's a dream to be able to travel to more than 50 cities and do what I love. I think it will be like having a really long birthday party across six or seven months!" Siwa is not merely a passive passenger on this remarkable professional journey she's taking. She works intimately with Nickelodeon on the creative process of product develop- ment to ensure an authentic brand extension across all product categories. "She is so savvy and authentic about how she relates to her fans," says David Chustz, head of creative, Viacom Nick- elodeon Consumer Products. "She's very consistent in engaging them. And through all of the Nickelodeon and Viacom touchpoints that we brought to the fore in working with her, she's only been able to strengthen and deepen those relationships and expand her fan base." As Siwa grows and evolves, so too does her style, and JOJO SIWA Sweet Success How Viacom Nickelodeon Consumer Products has helped build a licensing empire for a teen sensation. by BIBI WARDAK ks ers popu- assed a an e. wana- 6 ully connect with my fans. This year is so exciting for me because not only is it my 16th birthday, but I am going on my fi rst nationwide tour. It's a dream to be able to travel to more than 50 cities and do what I love. I think it will be like having a really long birthday party across six or seven months!" mer nsing A Branding Juggernaut Celebrates DAVID CHUSTZ head of creative, Viacom Nickelodeon Consumer Products Viacom Nickelodeon Consumer Products 46 APRIL 2019 WWW.LICENSEGLOBAL.COM 46 APRIL 2019 WWW.LICENSEGLOBAL.COM

Articles in this issue

Links on this page

Archives of this issue

view archives of License Global - License Global, April 2019