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TJB_Fall_18_look book

Prestige Promenade pearls and sweets

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30 www.thejewelrybook.com A LT E R N A T I V E S T Y L E B R I D A L "Many are asking for one-of-a-kinds that tell a story, so we've been offering a lot of organic shapes." Bands in 18k gold with diamonds and gemstones start around $1,580 retail. Kirk Kara, Los Angeles; 800-874-0181; www.kirkkara.com "We've had a nice resurgence in fan- cies," reveals Amie Guarino, owner of Louis Anthony Jewelers in Pittsburgh, who sells a lot of radiant cuts. Her great- est non-stone-related challenge with these sales is educating buyers about shank size. "Everybody wants that super-slim shank with a huge rock on top, but you have to support the diamond," she says. San Francisco–based Tura Sugden works with myriad fancy-shape diamonds that aren't calibrated (common sizes), though the brides themselves are far from fussy; many of her rocks are more organic and less sparkly in appearance. "Many are ask- ing for one-of-a-kinds that tell a story, so we've been offering a lot of organic shapes," she says. Sapphire centers and mixed stacks. More personalized expressions originate with sapphire center stones—particularly traceable ones from Montana—and mixed styles of bands. Both categories speak to those seeking custom looks. Silberberg is even gearing up for her fi rst- ever trunk show with a gem dealer and a jewelry designer—a variation on the popu- lar roundtable idea executed by retailers of custom jewelry with loose stone dealers. Meanwhile, Guarino chalks up a fl urry of mix-and-match wedding band sales to millennials' love of individuality. "They'll go with a classic setting of engagement ring and then make the look playful by adding interesting bands," she says, with recent band acquisitions from maker Unique Settings in mind. Wedding jewelry maker Kirk Kara has been enjoying the rise in sales of mixed bands. Earlier this year, when sisters An- gela Karaguezian Kassabian and Grace Karaguezian Terezian took the reins of their 128-year-old family jewelry business, they dished on the popularity of mis- matched styles. "Millennials want colored styles and pieces they can stack," they ex- plained.

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